First steps with eTrusted APIs

What is an API?

API stands for Application Programming Interface. It enables automated communication between two or more software systems without you having to do anything manually. One example of this would be the integration of Google Maps on your website.

For developers, APIs provide a high degree of flexibility. At the same time, Trusted Shops APIs make it possible for you to retrieve ratings and integrate them according to your preferences.

How do the eTrusted APIs support me in my daily work?

Our APIs help you:

  • collect review information and display them on your website and/or use them for a marketing campaign.
  • integrate reviews in your CRM applications.
  • import reviews into your company's support system and also answer them from there
  • incorporate review invites in your email campaigns

Which APIs are available from eTrusted and what further advantages do they offer?

eTrusted APIs offer you many individualised functions. With the eTrusted APIs you can, for example, determine which feedback your customers should provide regarding their experience and based on which Event (delivery, shipping, etc.).

As an eTrusted user, you need the following permissions to use the APIs: a Client Id and a Client Secret. You will find all the information you need in this article: How do I create API Client Credentials?

The central APIs at eTrusted include the Events API and the Questionnaire Links API.

Together with the Event Type API and the Invite Rules API, the Events API gives you the opportunity to automatically collect customer feedback via our system at all touchpoints relevant to you.

In the Developer Centre, we explain how the three APIs work together and how you can use them: The experience feedback setup

Would you prefer to send your Review Invites via your own system? Then use the Questionnaire Links API. It allows you to create links to pre-configured questionnaires. You can then select this link in your own e-mail, SMS, printed QR code or any other communication channel of your choice. 

More information on working with the Questionnaire Link API can be found in the Developer Centre: Templates and questionnaires

Which APIs does eTrusted provide?

If you want to use one or several APIs, as an eTrusted customer, all our APIs are available to you at any time. You can find out which APIs are offered by eTrusted in our API documentation. It was written for developers and it will help you create an individual API solution.

In the section Reviews > Integrations you find information about the Trusted Shops integration for the tickt management system Zendesk, for instance:
How to use the Trusted Shops Zendesk integration?


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