How to effectively collect reviews?

With the eTrusted review platform from Trusted Shops, you can effectively collect authentic reviews - automatically and optimised for high conversions.

Authentic reviews from real customers are very important to be successful with an online shop or other online business. With a meaningful review profile with a good rating, you not only increase the number of your visitors, but also ensure higher attention and a better conversion rate.

There are different ways to get customers to write reviews.

"Those who don't ask will not be reviewed."

Our event-based automation function helps you to automatically invite customers for review after a time period defined by you.

In this article we answer questions about how to effectively collect reviews.

Read here how to set up rules to send reviews automatically
How to send invites to my customers automatically

1. What is the optimal time for a review invite?

With our automation function you can send event-based review invites with a set time delay. As an event triggering the dispatch, the completion of a purchase (checkout) is reasonable. Set up a rule in which you define the time delay for the dispatch as well as the exact time when the review invitation should go out.

The most sensible time delay is difficult to predict. However, our experiences show that a delay of +7 days from dispatch is reasonable in many cases. This means that your customers have most likely received the delivery and have already had a chance to try the product. However, if you do not wait long enough or too long, your customers have either not yet received the product or their motivation has dropped too much to give a review.

We know the (statistically) optimal time for a review: Most reviews are given between 12 and 1 pm. Many of your customers check their emails during their lunch break and have a few minutes before going back to work anyway. It is therefore best to set the delivery time to the morning.

2. Is there any benefit in displaying reviews prominently?

No matter whether on the product page, on your social media channels or even on the homepage of your online shop or company, presenting reviews and real experiences in an open and transparent way has several major advantages:

  1. Trust is a valuable currency on the Internet: By means of a prominent display of your reviews, customers can immediately see how others have rated a product, a service or your service as a whole, and trust these reviews. More reviews mean more trust and more trust means more sales for you.

  2. Trusted Shops reviews are authentic: If customers see that reviews from others are actually read because your website shows reviews prominently (e.g. with eTrusted widgets), this increases the motivation to write a review themselves considerably. In addition, you can create further trust by reacting to negative reviews in a service-oriented manner and thus show your customers sympathy and care.

  3. Attention through rating stars directly in the Google search results: If people search for your shop or your website, or if your page appears with an advertisement on Google for certain search queries, our Google integration allows you to display your rating stars directly in the results list, attracting attention and setting you apart from the competition.
  4. Making a consistently positive impression throughout the "entire web" with excellent ratings: With Trusted Shops you also have the possibility to collect positive reviews not only for your Trusted Shops profile, but also to optimise your overall score on other review platforms such as Trustpilot and Google My Business with the same convenient automation. Use our Reputation Manager and easily link between 10 and 50% of your review invites to these other platforms. Customers receive an invitation by Trusted Shops, but they can also rate you on e.g. Trustpilot and optimise your overall rating there.

Read here why it can be very useful to also look good on other popular review platforms
Why is it a good idea to optimise my overall rating on other review platforms?

3. Should you reward your customers for reviews?

As the owner of a website or an online shop, you have probably already thought of rewarding your customers for a review (e.g. with free shipping or vouchers). Legally, however, this is not so easy, like proven in this case, for instance, and should be avoided.

However, despite the law forbidding rewarded/bought reviews, you are still allowed to reward loyal customers, if you do so without taking into account whether they regularly write reviews or not. In retrospect - i.e. without any additional incentive in return for a review - you can thank your customers with vouchers, loyalty bonuses and other measures or even respond to a review with a "thank you". In this way, you can raise the relationship with this customer to a personal level and strengthen loyalty even further.

Read in these articles how you can make the most of your well-deserved stars:
- How do widgets look like on my website?
- What is Google integration?
- Overall rating calculation and review profile


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