The Google integration provided by Trusted Shops offers you an easy way to display your collected shop and Product Reviews in the Google Ads you have booked and on Google Shopping. Once you have booked Google integration, your ratings will be sent to Google daily via a direct interface.
But how often are your star ratings actually displayed in the search results afterwards? In this article we explain how you can obtain this important information.
Where can I find information about the display of my star ratings on Google?
To display your star ratings in Google search results, you need to turn on ads in Google Ads. In your Google Ads account, you will also find information about how often a given ad has been displayed and clicked on. To do this, first log in to your Google Ads account and then click on the "All campaigns" link in the top bar.
This will open an overview of all your campaigns. Within this overview, you now have three options for selecting the campaign whose figures you would like to analyse. You can either research in the list within the navigation bar on the left side () or use the list in the main window () for your search. You can also use the magnifying glass () to open a search field, so that you can search your campaigns. Click on the campaign you have selected once you have found it.
A dashboard will now open in the main window, allowing you to check the selected campaign more closely. Select the menu item "Ads & extensions" in the navigation bar on the left side of the main window.
This opens a drop-down menu. In this menu, click on the item "Extensions".
In the now opening view, scroll down until you see the "Automated Extensions" section. Click on it.
Within the "Automated extensions" overview that will open, you can now adjust the period you want to analyse in more detail as required. Click on the date in the upper right corner.
You can then either select one of the preset periods () or define an individual time period using the calendar (). After you have made your selection click on "Apply" ().
The "Automated extensions" overview is then updated. In the line "Seller ratings" you will now find information on how your star ratings are displayed on Google. In the column "Impr." () you can see how often your star ratings have been displayed in Google search results within the selected campaign and for the defined period. The metric "Clicks" (), on the other hand, shows how often your ad has been clicked on.
How can I check whether my collected ratings are transferred from Trusted Shops?
After you have booked Google integration, Trusted Shops transmits your ratings daily to Google via an interface. You can check the interface transfer from Trusted Shops to Google using the URL
Simply copy this URL into the address bar of your browser. Then replace the section of the URL that is marked in bold (example.com) with the web address of your shop, but without the www at the start.
An example: the correct URL for the fictitious shop testshop.co.uk would therefore be
If you have entered the URL correctly in your browser, an overview will open, listing all reviews submitted to Google.