Using Trusted Shops with WooCommerce


One question in advance: Do you use WooCommerce Germanized? If this is the case, no separate plugin installation is necessary, because the Trusted Shops plugin is already included in WooCommerce Germanized. If you are not sure whether you are using WooCommerce Germanized, you can easily find out. To do this, first click on the menu item "Plugins" in the main navigation of your WooCommerce backend. A menu tree then opens. Select the menu item "Installed Plugins" in this menu. Now a list opens. Search for "Germanized for WooCommerce" in it.


Is "Germanized for WooCommerce" included in the list of installed plugins? Then please use these instructions.

Never install both plugins at the same time. So please do not download the separate Trusted Shops plugin if you use WooCommerce Germanized. In this case it will not work.

You do not use WooCommerce Germanized? Then this guide is the right one for you and you have to install the Trusted Shops plugin first.

Add & install plugin

First open your WooCommerce backend. And select the menu item "Plugins" (01_16x16.png) in the main navigation on the left hand side. In the menu tree that now opens, click on “Add new" (02_16x16.png). An overview will then open, in which you can search for new plugins. Enter the word "Trustbadge" in the search field (04_16x16.png) to search for the Trusted Shops plugin. As soon as the plugin marked in the following screenshot appears, you can click on "Install now" (03_16x16.png).


Please click on the blue button "Activate" afterwards.


The Trusted Shops plugin is now installed. You can check this in the "Installed Plugins" overview. To do this, select the corresponding menu item in the main navigation.


Once you have found the Trusted Shops plugin in the list, click on "Settings" to go to the configuration.


The separate Trusted Shops plugin must not be installed if you use WooCommerce Germanized. In this case the plugin will not work. For users of WooCommerce Germanized, a suitable Trusted Shops plugin is already included in the shop software.


Next, we will show you how you can display the Trustbadge® technology in your shop and configure it according to your individual requirements:

Show Trustbadge, integrate Buyer Protection & collect shop reviews

The unique Trustbadge® technology makes it so simple to collect, manage and display your customer reviews in your shop. You can also easily integrate your Trustmark and offer the Buyer Protection.

To display the Trustbadge in your shop, you must first enter your individual Trusted Shops ID in the input field in the "Trusted Shops Integration" area.

You can find your Trusted Shops ID (starting with X...) in your dashboard in the My Trusted Shops backend. To do this, first log in to My Trusted Shops here. After logging in, you will be taken directly to the dashboard. In the right column of the dashboard, your shops which are registered with Trusted Shops are listed, with their respective Trusted Shops ID.


Then scroll down to the "Configure your Trustbadge" area. First click on the slider at “Display Trustbadge" (01_16x16.png) to activate the Trustbadge.


Under "Variant" (02_16x16.png) you can choose whether you want to display the Trustbadge with or without star ratings.


By default, the Trustbadge is displayed in the lower right corner of the shop. Using the input field "Vertical Offset" (03_16x16.png) you can move the Trustbadge upwards on the right side of the screen. Enter the number of pixels by which the Trustbadge is to be moved.

Click on "Save" to implement your adjustments.

Do you have a multi-shop, for example, do you use multiple different language shops? Here we explain how to configure your multi-shop with Trusted Shops in WooCommerce.

Expert mode offers more options, but also requires advanced knowledge of code.

Once you have completed these steps, you can now test the function of your Trustbadge. To do this, place a test order in your shop. If the Trustcard (“Buyer Protection Card") appears at the end of your order, you have successfully integrated the Trustbadge into your shop, the Buyer Protection is active and shop reviews are collected.


Show Shop Review Sticker with rating comments

In order to display the collected shop reviews prominently in your shop, you can also include the Trusted Shops "Shop Review Sticker".

If you want to show the Shop Review Sticker, you must first scroll to the "Configure your Shop Reviews" section. Activate the checkbox “Display Shop Review Sticker" there.


Afterwards you have to assign the correct widget to the Shop Review Sticker. First click on the "here" to the right of the button. A list with the available widgets will then open.


Scroll down this list until you find the "Trusted Shops Shop Review Sticker". Unfold the element and select "Main Sidebar". Then click on the button "Add Widget".


After this click, the widget will appear in the "Main Sidebar" area, which you can find in the same overview. At this point you can define a title for the Shop Review Sticker, which will then be displayed in the shop. To do this, open the widget in the main sidebar and enter the title you want (e.g. "Trusted Shops Reviews") in the "Title" input field. Then click on "Saved".


In the shop you can find the Shop Review Sticker in the right sidebar:


In the Trusted Shops plugin you have some configuration options, which you can find below the button “Display Shop Review Sticker".


You can adapt the background colour of the Shop Review Sticker to the design of your shop (01_16x16.png). To do this, either enter the hexadecimal value or simply select your desired colour by clicking on the colour field. You can also select the desired font (02_16x16.png) in the menu and indicate how many review comments you would like to display in rotation (03_16x16.png). Up to 5 reviews are possible in alternation. On top of that you can choose the minimum level of the star ratings which you would like to be displayed (from 1, very poor, to 5, excellent) (04_16x16.png).

To complete your changes, click "Save".

Collect and display Product Reviews

To collect and display not only Shop Reviews but also Product Reviews, activate the item "Collect Product Reviews” by clicking on the button. This opens the sections "Reviews" and “Rating Stars”.


Product Reviews

In the "Reviews" section, you have the option of integrating the collected customer reviews for each product using an additional tab on the product page.


For this you must first activate the “Reviews" checkbox.


You can then configure the display of the Product Reviews according to your wishes.

Under "Name of Product Reviews tab” (01_16x16.png) you can choose what name the tab will be displayed under on the product pages (e.g. “Trusted Shops Product Reviews”). In addition, you have the option of adapting the colours of the frame (02_16x16.png), the background (03_16x16.png) and the star ratings (04_16x16.png) to your shop design. To do this, either enter the hexadecimal code directly into the input field or select the desired colour by clicking on the colour selection field. You can also adjust the size (in px) of the stars displayed (05_16x16.png).

Product Review Stars


If you want to display the corresponding star ratings under the name of the product on the product page, activate "Rating Stars".


Now you have the option of configuring the display of the star ratings for your products according to your requirements. You can individually set the colour (01_16x16.png) and size (in px) (02_16x16.png) of the star ratings as well as the font size (03_16x16.png).

Brand attribute

To play out the product star ratings in Google search results, you must first enable the "Google Integration" option here in your eTrusted account.


In order for the collected star ratings to be played out to Google, you must select the attribute under “Brand attribute", which Google uses to assign the reviews to the products. The drop-down menu shows all properties you have stored for your products. GTIN is best suited as a brand product attribute. If a GTIN is not available for all your products, you can alternatively select the MPN. If neither GTIN nor MPN are available, you should create them as a new property and then assign them to products alone. To do this, click on the "here" below the drop-down menu.

Configure multi-shops with multiple Trusted Shops IDs

Do you have a multi-shop, for example to sell your products in different languages? Then you will be using multiple Trusted Shops IDs. Here you can find out how you can configure your multi-shop individually with multiple Trusted Shops IDs.

The prerequisite for the configuration of a multi-shop is that you have set up a multi-shop with WPML in your WooCommerce backend. Learn how to set up a multi-shop with WPML in WooCommerce here.

Once you have set up your multi-shop, go back to your Trusted Shops plugin. In the top bar of your WooCommerce backend you will now find a language switcher that allows you to switch back and forth between your language shops previously set up via WPML. Now select the shop that you want to configure next.


Now enter another Trusted Shops ID and configure all your language shops according to your individual needs, independently of your main shop. 


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