With Google Integration, you can transfer your collected reviews to Google and display them in Google Shopping and your Google Ads. Two steps are necessary for your reviews to appear on Google:
Step 1: Book Google Integration
Google Integration is a paid additional product. Therefore, you need to book it in the Upgrade Centre.
- Log in to My Trusted Shops.
- The dashboard opens. Move the cursor to "More" (
). Click on "Upgrade centre" (
) in the drop-down menu that now opens.
- The Upgrade Centre opens. Select the channel for which you want to book Google Integration (
- Tick "Google integration" (
).
You have now successfully booked Google Integration. From now on, your reviews will be transmitted to Google. Since this transmission runs over an interface between Trusted Shops and Google, you do not have to do anything yourself.
Step 2: Fulfil additional requirements
Before your reviews appear on Google, your website must meet some requirements. These requirements differ depending on whether you want to display service or product reviews on Google.
Requirements for displaying service reviews
The following requirements must be met for your service reviews to be displayed:
- Your website should have collected 100 service reviews in the past 24 months. The exact number of required reviews may also be less than 100. It is determined by the Google algorithm and may vary from company to company. These reviews may also have been collected with a provider other than Trusted Shops and do not need to contain a review comment.
- The average rating of the reviews must be at least 3.5 stars.
- To use your reviews in your Google Ads, you need a Google Ads account. In addition, at least one search campaign must be active.
When do my service reviews appear on Google?
Once you have fulfilled all the requirements for displaying service reviews on Google, it may take 6 to 8 weeks before the reviews are displayed for the first time. Even after this initial delay, there may be a delay of up to 10 days before new service reviews are displayed on Google.
You can check whether reviews have been transferred to Google via the URL
https://www.google.com/shopping/ratings/account/lookup?q=example.com
Simply copy this URL into the address bar of your browser. Then replace the section of the URL that is marked in bold (example.com) with the URL of your homepage, but without the www at the start.
Note: Even if reviews have been transferred to Google, the Google algorithm decides which search queries it displays them for. Trusted Shops has no influence on this decision. With Google Integration, however, you ensure that your reviews are available to the search engine and that Google can display them.
Requirements for displaying product reviews
The following requirements must be met for your product reviews to be displayed:
- You need to book and set up the product reviews for your website. Product reviews are an additional product to your Trusted Shops membership. Like all additional products, you can book this in your Upgrade Centre.
- Your website must have collected at least 50 product reviews across all products. These 50 reviews must include a review comment.
- At least 70 percent of the transmitted product reviews must be able to be clearly assigned to a product by Google. We therefore recommend that you use the Global Trade Item Number (GTIN) as product identification.
- You must have a Google Ads account.
- You must have an account for the Google Merchant Centre. A product feed you have set up with product data (product title, product URL, brand, GTIN, availability, price, etc.) must be linked to this account.
- Your Google Merchant Centre account must be linked to your Google Ads account.
- You must have activated at least one Google Shopping campaign for product reviews in paid shopping ads.
- Google’s guidelines for product reviews must be followed.
When do my product reviews appear on Google?
Once you have fulfilled all the requirements for displaying product reviews on Google, it may take 4 to 6 weeks before the reviews are displayed for the first time.
In addition, the Google algorithm decides for which search queries it displays the product reviews. Trusted Shops has no influence on this decision. With Google Integration, however, you ensure that your reviews are available to the search engine and that Google can display them.