eTrusted sends review invites to your customers for you. These review invites consist of an e-mail template that is sent to your customers and a questionnaire template that is used to submit the review.
In the eTrusted Control Centre you can select both the e-mail and the questionnaire template to be sent to your customers.
How do I select the correct e-mail template?
There are currently three e-mail templates available for collecting service reviews:
- the Optimised email template
- the Optimised email template (Experience)
- the Optimised email template (COVID-19)
In addition, there is another e-mail template available which is just for collecting product reviews. More information about this e-mail template can be found here: E-mail template for collecting product reviews
E-mail templates for collecting service reviews
The three e-mail templates for collecting service reviews are geared towards different use cases. Answer the following questions to select the e-mail template that fits your use case.
Is your company involved in online trading?
Then please continue here: Has the Covid-19 pandemic affected your delivery dates?
Then the Optimised e-mail template (Experience) is the right choice for you. As all e-mail templates, it is optimised for the highest click-through rates. However, the Optimised e-mail template (Experience) does not contain an order number and is therefore aimed at all use cases outside of online trading.
Has the Covid-19 pandemic affected your delivery dates?
Then the Optimised e-mail template (COVID-19) is the right choice for you. As all e-mail templates, it is optimised for the highest click-through rates. In contrast to the other templates, the Optimised e-mail template (COVID-19) includes a note on the COVID-19 pandemic. This note informs your customers about possible delivery delays due to the pandemic in order to prevent hasty critical reviews.
Then the Optimised e-mail template is the right choice for you. As all e-mail templates, it is optimised for the highest click-through rates and is our standard template for online retailers. It contains a reference to the order number so that your customers can better match the Review Invite to their order. The Optimised e-mail template is selected by default for your automated invitation dispatch, unless you have specified another e-mail template.
E-mail template for collecting product reviews
Would you like to give your customers enough time to test purchased products in their own time before a review is requested? Then you can send a separate Review Invite for your Product Reviews. This will be sent after the service review invite is sent.
There is a separate e-mail template available for the Review Invite to collect Product Reviews. Using this e-mail template, your customers can review either all their purchased products, or just individual items.
The e-mail template will look different depending on how many products are available for review.
How do I send the selected e-mail template to my customers?
Once you have found the e-mail template that fits your company, you can select it as your default review e-mail. In this article, we explain how to set up a default review e-mail and select the desired e-mail template: How to send invites to my customers automatically?