How do I ensure that the Trustbadge® is GDPR compliant?

With the help of the Trustbadge®...

... consumers registered with Trusted Shops are identified.

... review invites are automatically sent.

... your customers are offered Buyer Protection.

To do this, the Trustbadge must store data on your customers' terminal devices, access data stored on the terminal device, and send data to Trusted Shops. There are good reasons for having such access subject to significant legal restrictions. You therefore need the express consent of your customers to do this.

What follows is an explanation into how to integrate the Trustbadge data transmissions into your consent management. The necessary steps differ depending on...

... whether you use the Trusted Shops Consent Manager.

... whether you use products from Usercentrics for your consent management.

... whether you use products from another provider for your consent management.

Setup with the Trusted Shops Consent Manager

  1. Log in to your Trusted Shops legal account.
  2. Click on the "Consent-Manager" menu item. Then open the "Datenverarbeitungsdienste" tab (01_16x16.png). Use the search field "Service suchen" (02_16x16.png) to search for and select "Trusted Shops Trustbadge" (03_16x16.png).
    Consent_01.png
  3. Use the drop-down menu "Kategorie auswählen" (01_16x16.png) to select the category "Funktionell" (02_16x16.png).
    Consent_02.png
  4. Click on "Speichern".
  5. Write an e-mail to members@trustedshops.com to request the "Enable Trustbadge Consent Request (UC)" function.
  6. Wait for confirmation from our Customer Success team.
  7. Wait until the next day. The Trustbadge will be regenerated overnight.

You have now successfully adapted your consent management. Your customers now have the option of agreeing to the data transfer to Trusted Shops via your Consent Manager. If no consent is granted, the Trustcard does not transfer any order data to Trusted Shops by default.

The Trustcard is displayed to your customers so that they can apply for Buyer Protection or register for a review invite. Both interactions are considered as consent to a data transfer to Trusted Shops. In addition to the Consent Manager, your customers will also be given a second opportunity to grant their consent to a data transfer.

Setup with Usercentrics products

  1. Open your Usercentrics Consent Management Platform.
  2. Add the Trustbadge to the data processing services used on your website.
  3. Add the Trustbadge to the essential data processing services category.
  4. Save your settings.
  5. Write an e-mail to members@trustedshops.com to request the "Enable Trustbadge Consent Request (UC)" function.
  6. Wait for confirmation from our Customer Success team.
  7. Wait until the next day. The Trustbadge will be regenerated overnight.

You have now successfully adapted your consent management. Your customers now have the option of agreeing to the data transfer to Trusted Shops via your Consent Manager. If no consent is granted, the Trustcard does not transfer any order data to Trusted Shops by default.

The Trustcard is displayed to your customers so that they can apply for Buyer Protection or register for a review invite. Both interactions are considered as consent to a data transfer to Trusted Shops. In addition to the Consent Manager, your customers will also be given a second opportunity to grant their consent to a data transfer.

Setup with products from other consent management providers

  1. Adapt the following Trustbadge signaller script according to the requirements of your consent management provider.
  <script type="text/plain" usercentrics>
  const currentScript = document.currentScript;

  window.trustbadge = window.trustbadge
    ? {
      ...window.trustbadge,
      consentSignallerScript: currentScript,
    }
    : {
      consentSignallerScript: currentScript,
    };

  if (trustbadge && trustbadge.reevaluateConsent) {
    trustbadge.reevaluateConsent();
  }
</script>
The adjustments required for the Trustbadge signaller script vary depending on the provider. For this reason, we are unfortunately unable to make any generally valid statements. Therefore, please contact your consent management provider if you require assistance.
  1. Insert the adjusted Trustbadge signaller script into the HTML code of each subpage on your website.
  2. Ensure that the Trustbadge signaller script is activated or deactivated based on your customer’s consent decision.
Depending on the consent management provider, you can ensure the activation and deactivation of the Trustbadge signaller script either by making adjustments to the script itself as described in step 1, or by changing the settings in your consent management platform.
  1. Write an e-mail to members@trustedshops.com to request the "Enable Trustbadge Consent Request (manual)" function.
  2. Wait for confirmation from our Customer Success team.
  3. Wait until the next day. The Trustbadge will be regenerated overnight.

You have now successfully adapted your consent management. Your customers now have the option of agreeing to the data transfer to Trusted Shops via your Consent Manager. Granted consent in the Consent Manager activates the Trustbadge signaller script. This informs the Trustbadge that consent has been granted so that the Trustcard can transfer the order data to Trusted Shops. If no consent has been granted, the Trustbadge signaller script will not be activated. In this case, the Trustcard does not transfer any order data to Trusted Shops by default.

The Trustcard is displayed to your customers so that they can apply for Buyer Protection or register for a review invite. Both interactions are considered as consent to a data transfer to Trusted Shops. In addition to the Consent Manager, your customers will also be given a second opportunity to grant their consent to a data transfer.


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