How do I integrate the Trustbadge® into my Consent Manager?

With the help of the Trustbadge®...

... consumers registered with Trusted Shops are identified.

... review invites are automatically sent.

... your customers are offered Buyer Protection.

To do this, the Trustbadge must store data on your customers' terminal devices, access data stored on the terminal device, and send data to Trusted Shops.

Should I include the Trustbadge in my Consent Manager?

It is up to you to decide whether to include the Trustbadge in your Consent Manager.

In our opinion, the e-privacy directive must be applied to the Trustbadge. We have had the Trustbadge checked by a renowned law firm specialising in data protection law. They came to the conclusion that no consent is required. Rather, access to order information can be based on of the exception of Art. 5 (3) of the e-privacy directive because the Trustbadge and the associated access to information that is already stored in the end user's terminal equipment is absolutely necessary so that the operator of the online shop visited by the end user can make it available as a service.

Please note that data protection supervisory authorities and courts may have a different opinion. For this reason, you can of course obtain consent or integrate the Trustbadge in such a way that order data is not automatically transmitted to Trusted Shops.

What are the consequences of adding the Trustbadge to my Consent Manager?

It can be assumed that some customers do not give their consent to data processing. The Trustcard for new customers is displayed to these people on the order confirmation page. This gives them the option to apply for Buyer Protection or register for a review invite. An interaction with the Trustcard is considered both consent to data transfer and a conclusion of a Trusted Shops membership.

However, the interaction with the Trustcard is likely to present a hurdle for many customers – regardless of whether they are already a Trusted Shops member or not. Therefore, fewer people are likely to take advantage of the Buyer Protection. In addition, your website is likely to collect fewer reviews.

How can I add the Trustbadge to my Consent Manager?

Would you still like to integrate the Trustbadge into your Consent Manager? Then we will explain the necessary steps to do so below. The necessary steps differ depending on...

... whether you use the Trusted Shops Consent Manager.

... whether you use products from Usercentrics for your consent management.

... whether you use products from another provider for your consent management.

Setup with the Trusted Shops Consent Manager

1. Log in to your Trusted Shops legal account.
2. Click on the "Consent-Manager" menu item. Then open the "Datenverarbeitungsdienste" tab (). Use the search field "Service suchen" () to search for and select "Trusted Shops Trustbadge" ().
   
3. Use the drop-down menu "Kategorie auswählen" () to select the category "Funktionell" ().
   
4. Click on "Speichern".
5. Write an e-mail to members@trustedshops.com to request the "Enable Trustbadge Consent Request (UC)" function.
6. Wait for confirmation from our Customer Success team.
7. Wait until the next day. The Trustbadge will be regenerated overnight.

You have now successfully adapted your consent management. Your customers now have the option of agreeing to the data transfer to Trusted Shops via your Consent Manager. If no consent is granted, the Trustcard does not transfer any order data to Trusted Shops by default.

The Trustcard is displayed to your customers so that they can apply for Buyer Protection or register for a review invite. Both interactions are considered as consent to a data transfer to Trusted Shops. In addition to the Consent Manager, your customers will also be given a second opportunity to grant their consent to a data transfer.

Setup with Usercentrics products

1. Open your Usercentrics Consent Management Platform.
2. Add the Trustbadge to the data processing services used on your website.
3. Add the Trustbadge to the functional data processing services category.
4. Save your settings.
5. Write an e-mail to members@trustedshops.com to request the "Enable Trustbadge Consent Request (UC)" function.
6. Wait for confirmation from our Customer Success team.
7. Wait until the next day. The Trustbadge will be regenerated overnight.

You have now successfully adapted your consent management. Your customers now have the option of agreeing to the data transfer to Trusted Shops via your Consent Manager. If no consent is granted, the Trustcard does not transfer any order data to Trusted Shops by default.

The Trustcard is displayed to your customers so that they can apply for Buyer Protection or register for a review invite. Both interactions are considered as consent to a data transfer to Trusted Shops. In addition to the Consent Manager, your customers will also be given a second opportunity to grant their consent to a data transfer.

Setup with products from other consent management providers

1. Adapt the following Trustbadge signaller script according to the requirements of your consent management provider.

  <script type="text/plain" usercentrics>
    const currentScript = document.currentScript;

    window.trustbadge = window.trustbadge
      ? {
        ...window.trustbadge,
        consentSignallerScript: currentScript,
      }
      : {
        consentSignallerScript: currentScript,
      };

    if (trustbadge && trustbadge.reevaluateConsent) {
      trustbadge.reevaluateConsent();
    }
  </script>

2. Insert the adjusted Trustbadge signaller script into the HTML code of each subpage on your website.
3. Ensure that the Trustbadge signaller script is activated or deactivated based on your customer’s consent decision.

4. Write an e-mail to members@trustedshops.com to request the "Enable Trustbadge Consent Request (manual)" function.
5. Wait for confirmation from our Customer Success team.
6. Wait until the next day. The Trustbadge will be regenerated overnight.

You have now successfully adapted your consent management. Your customers now have the option of agreeing to the data transfer to Trusted Shops via your Consent Manager. Granted consent in the Consent Manager activates the Trustbadge signaller script. This informs the Trustbadge that consent has been granted so that the Trustcard can transfer the order data to Trusted Shops. If no consent has been granted, the Trustbadge signaller script will not be activated. In this case, the Trustcard does not transfer any order data to Trusted Shops by default.

The Trustcard is displayed to your customers so that they can apply for Buyer Protection or register for a review invite. Both interactions are considered as consent to a data transfer to Trusted Shops. In addition to the Consent Manager, your customers will also be given a second opportunity to grant their consent to a data transfer.