By which criteria are the search results sorted?
If you use the shop search function on our Trusted Shops website to search for specific products, services or companies, the results are sorted by the following bases:
Calculation Basis 1
Keyword match
Calculation Basis 2
- Description of the company
- Shop Rating
- Shop Certification Status
- Shop’s Review Count
Evaluation of the criteria
For the order of the displayed search results, the above-mentioned calculation bases are determined by a scoring system. The calculated scores of calculation basis 1 and 2 are then added together to give the respective total score of the search results. The search results are sorted in descending order of the total score.
Calculation Basis 1: This results from the match of the entered search term. If the search term matches a product, service or company name, a higher score is calculated than if it matches a description, address or URL.
Calculation Basis 2: This results from the company’s description length, the average rating score, the company’s certification and the number of reviews collected. The better the company performs in these categories, the higher is the score per criterion.
According to which criteria are the displayed profiles suggested?
Under “Other companies that might also interest you” you will find a selection of other company profiles in the same category.
The suggestions shown are displayed on each company profile. The display gives users the opportunity to discover and compare other company profiles.
The following parameters apply to the selection:
- the company has a profile with Trusted Shops;
- the companies are listed in the same category;
- if the profile is called up via the shop search, the keyword entered is also decisive;
- only profiles with a focus on the same target market are displayed;
If these conditions are met, the selection of profiles is calculated according to calculation basis 2 explained above; calculation basis 1 is only used if the profile is called up after a previous search via the shop search. The display order of the profiles selected according to these criteria is randomized.
These parameters cannot be changed by the user. The listed companies can only indirectly influence the search results by changing the criteria used (better rating score, more rating, more detailed company description, etc.).