With the rise of artificial intelligence, deceptively realistic fake shops can be created within minutes. These fake shops often attempt to imitate real shops. As a result, even attentive customers can find it difficult to distinguish between genuine and fraudulent shops. At the same time, less well-known online shops face the challenge of having to prove their authenticity to new customers.
With #trstd login, your customers can instantly recognise whether they are in a genuine shop verified by Trusted Shops. This strengthens trust in your shop and reduces cart abandonment – without any additional integration effort.
How does #trstd login work?
To offer #trstd login, you only need to integrate the Trustbadge into your shop. #trstd login is already automatically included in the Trustbadge, so no further effort is required on your part.
In addition, the #trstd login is currently being rolled out gradually. It is therefore possible that it is not yet displayed in your Trustbadge.
When customers use #trstd login for the first time, they create a personal #trstd secret.
This #trstd secret consists of three individually chosen elements:
- First name
- Favourite colour
- A personal date (e.g. an anniversary, a child’s birthday, or the founding date of a favourite club)
These elements are combined into a unique identifier known only to the individual customer and Trusted Shops.
When a customer visits a shop with #trstd login, their personal #trstd secret is displayed.
If the personal #trstd secret is displayed correctly, customers can be confident that they are in a genuine shop – as fake shops cannot display the correct #trstd secret.
What are the benefits of #trstd login for my shop?
#trstd login helps you increase customer trust in your shop and reduce risks for your customers:
- Strengthen trust at checkout
Customers can immediately recognise that your shop is genuine and a Trusted Shops member. - Reduce cart abandonment
Uncertainty during login or payment is reduced. - Differentiate from fake shops
Your shop is clearly distinguishable from fraudulent sites. - Reduce support effort
Your team receives fewer enquiries about the authenticity of your shop.