The European Accessibility Act (EAA) is an EU directive that focuses on digital accessibility. The aim of the directive is to make products and services more accessible to people with disabilities.
The directive has an impact on your company: As of the 28th of June 2025, all online shops and websites selling in the European Union must ensure that their digital products comply with the new requirements.
What impact does the EAA have on my website?
In order for your website to meet the requirements of the EAA, it must be designed in such a way that it is accessible to all users. This means that all interactive elements, texts and media can also be used by people with disabilities. This especially applies to:
- usability: Websites must also be usable without a mouse, e.g. by using a keyboard or a screen reader.
- readability: Texts and content must be understandable and visually adaptable, e.g. through sufficient colour contrasts and variable font sizes.
- alternatives for both visual and audio content: Images, videos or audio content require text or subtitle alternatives.
- distinct interaction elements: Forms, buttons and navigation elements must be easy to understand and use.
Your Trusted Shops Products such as the Trustbadge®, the Trustcard or the widgets are integrated into your website and are used by end consumers. They must therefore also be accessible and meet the requirements of the European Accessibility Act.
What steps does Trusted Shops take?
We are aware of the requirements of the European Accessibility Act and have been preparing for it for some time. Therefore, all Trusted Shops Products aimed at end consumers will comply with the requirements of the EAA by 28th June 2025.
Trusted Shops Products aimed at end consumers include, for example:
- the Trustbadge®
- the Trustcard
- widgets
- the company profile
- the questionnaire for consumers to submit a review
- the review invite
- additional emails addressed to end consumers
We are currently making the following adjustments to these products: We’re
- ensuring the alternative usability of our products, e.g. via keyboard or screen reader.
- enhancing existing colour contrasts.
- enabling the font size to be adjusted without losing content or functionalities.
- providing descriptive alt texts for images used.
We are also working to ensure that our products are not only compliant by the deadline, but are continually updated and improved to meet evolving standards.
Do I have to do anything?
No, you don’t have to do anything! We take care of all necessary adjustments and release them automatically as well as on time. You can continue to use all of your Trusted Shops Products without any worries and benefit from improved accessibility: by customising our products, you can expand your customer base and offer a more inclusive shopping experience. This not only ensures a better user experience, but also helps you cater to all potential customers.