Have you just collected your first reviews? That’s great! By doing so, you have taken the first step towards increasing customer trust.
Now comes the second step: Show your reviews to as many people as possible. Especially new customers, who haven't had their own experience with your service or products, need to build trust before they buy from you.
In order to support you in the best possible way, Trusted Shops offers you various options for displaying your reviews on your website:
The Trustbadge
The Trustbadge is the flagship with which you present your trustworthiness. The combination of the well-known Trustmark and overall rating ensures a noticeable boost in confidence.
An A/B test by Garten-und-Freizeit.de shows how much the Trustbadge increases customer trust and thus willingness to buy:
- + 8.66 % more orders
- + 6.92 % more turnover
Take advantage of the Trustbadge effect and boost your sales! Find out how to integrate the Trustbadge here: Integrate Trusted Shops into your shop
The widgets
The Trustbadge is the first building block for greater customer trust. But to showcase your reviews even better, Trusted Shops also offers you a wide range of modern widgets. You can use them to put the spotlight onto your reviews on your website.
The Review Carousel
The Review Carousel is a real eye-catcher: It can always be “turned” interactively so that your customers can browse through your reviews at a glance.
An A/B test by the online printing company FLYERALARM shows that these testimonials strengthen trust in the purchasing process:
- + 1.85 % higher order value
- + 1.95 % more turnover
- - 0.6% fewer shopping basket cancellations
Use the Review Carousel and reduce shopping basket cancellations! Here’s how: How to add widgets to my website?
The Full Review List
Trusted Shops also offers widgets tailored to product reviews - such as the Full Review List. With this widget, you can present product reviews with text and images directly next to the respective article. There are numerous advantages:
- Your article pages receive SEO-relevant, user-generated content. This way, they are easier to find in search engines.
- Authentic testimonials help your customers make informed purchase decisions - which, in turn, reduces your return rate.
Would you like to present your product reviews in the best possible way? This is how it works: How do I integrate Product Review Widgets on my website?
Why you should only display your reviews within the Trusted Shops Products
During product development, Trusted Shops ensures that all legally required information is integrated. This means that you can use an “all-round carefree package” with Trusted Shops Products.
Of course, you can also create your own forms of presentation for reviews or your overall rating on your website, but we recommend that you don't do that. Our reason for not recommending that is that you then have to assume the following responsibilities:
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Legal responsibility
You must ensure that all legally required information is provided and that all requirements are met. For more information, please refer to the general legal responsibilities when advertising with reviews. -
Obligation to delete impermissible reviews
If reviews are deleted due to a violation of applicable law or the terms of use, you must also delete them immediately in the presentation formats you have developed.
To avoid legal risks, ensure reliable presentation of your reviews and avoid unnecessary effort, we recommend that you only use Trusted Shops Products for displaying reviews.