Do you have multiple channels registered with Trusted Shops, such as shops in different languages? If so, you collect Service Reviews separately for each channel. This means that each channel has its own local review count and market-specific rating.
You can also have your channels linked together. This has the following effects:
- All collected Service Reviews are displayed on all company profiles and, if necessary, translated automatically.
- In addition, a Global Score is calculated as a weighted average based on the market-specific ratings of all linked channels. The number of reviews per channel is taken into account. The market-specific ratings remain unchanged.
- The total number of collected Service Reviews across all channels is combined into a global review count.
What are the benefits of displaying Service Reviews across multiple channels?
By showing your customers all the Service Reviews you have collected, you provide a more comprehensive impression of your brand. This is particularly beneficial if you are expanding into a new market. Potential customers can already learn about your business and build trust while you are still collecting your first reviews for your new channel.
At the same time, it remains transparent which Service Reviews were collected through which channel. Linking your channels therefore increases the visible review base without affecting the reliability of the local review count and market-specific rating.
How do I link my channels?
Linking your channels is not enabled automatically. Follow these steps to request activation:
- Send an email to members@trustedshops.com.
- Include the following information in your email:
- Your company name as registered with us.
- The channel IDs of all channels you want to link. You can find out where to locate your channel IDs here: How to retrieve your channel ID
- The names of all channels you want to link.
- If you operate channels in different business areas, you can decide which channels should share Service Reviews. This prevents reviews from being shared between shops operating in different industries. If you would like to define such channel groups, send separate lists for each channel group you would like to create.
You have now successfully requested activation. Trusted Shops will activate the feature, which may take several days.
Where are Service Reviews from linked channels displayed?
Once the feature has been activated, the collected reviews, the global review count and the Global Score are displayed in several places:
- in the company profile
- in the Trustbadge
- in the Trusted Stars Widget
- in the Carousel Widget
Display in the company profile
The global review count is displayed in the header of the company profile (). The Global Score is displayed in the right-hand column (
).
Further down in the right-hand column, you will find the local review count and the market-specific rating.
In the list of collected reviews, your customers can see all Service Reviews from all linked channels. All reviews are displayed in the language of the company profile. Where necessary, they are translated automatically. Reviews collected through other channels are marked with the label "Cross-market review" (). In this case, the original language of the review is also shown. By clicking "Show original" (
), your customers can view the original review text.