How do I include my trust elements in my emails using the Klaviyo integration?

The Klaviyo integration allows you to include various trust elements such as the Trustmark, your overall rating, and selected review comments in your emails. This way, your customers immediately know that your company is trustworthy.

Before you can use your trust elements in Klaviyo, you must link your Klaviyo account to eTrusted. This article explains how to set it up: How do I set up the Klaviyo integration for eTrusted?

You can include the following trust elements in your emails:

Including the Trustmark and overall rating in your emails

 

 

  1. Log in to the eTrusted Control Centre.
  2. Click on Integrations2_16x16.png ("Integrations") (01_16x16.png) in the main navigation. Select a channel (02_16x16.png). Then click on "Klaviyo" (03_16x16.png).
    01_EN.png
  3. Open the "Trustmark and rating" tab (01_16x16.png). Then click on "Continue" (02_16x16.png).
    7.png
  4. Select one of the two options "Trustmark and rating" and "Trusted Stars" (01_16x16.png). Then click on "Next step" (02_16x16.png).
The "Trustmark and rating" option will only be displayed to you if your website has completed the certification.

8.png

  1. Click on "Copy to clipboard" in the "Feed Name" area.
    9.png
  2. Open your Klaviyo backend in a new browser tab. Open the "Other" tab (01_16x16.png) within Settings. Then click on "Web feeds" (02_16x16.png). Then click on "Add web feed" (03_16x16.png).
    10.png
  3. Paste the cached feed name into the "Feed name" field.
    11.png
  4. Return to the eTrusted Control Centre. Click on "Copy to clipboard" in the "Feed URL" area.
    12.png
  5. Return to the Klaviyo backend. Paste the cached feed URL into the "Feed URL" field (01_16x16.png). Then click on "Add web feed" (02_16x16.png).
"Request method" and "Content type" remain unchanged.

13.png

  1. Return to the eTrusted Control Centre. Click on "Copy to clipboard" in the "Snippet code" area.
    14.png
  2. Return to the Klaviyo backend. Open the edit mode of the email template in which you want to include your Trustmark and your overall rating. Add a text element to the template (01_16x16.png). Click on "</>" (02_16x16.png) to open the source code of the text element. Paste the cached snippet code into the input field (03_16x16.png). Click on "Preview & test" (04_16x16.png) and check the layout of the email template.
    15.png
  3. Return to edit mode and click on "Save".

You have now successfully integrated the Trustmark and your overall rating into your emails.

Including selected review comments in your emails

 

 

  1. Log in to the eTrusted Control Centre.
  2. Click on Integrations2_16x16.png ("Integrations") (01_16x16.png) in the main navigation. Select a channel (02_16x16.png). Then click on "Klaviyo" (03_16x16.png).
    01_EN.png
  3. Open the "Reviews" tab.
    16.png
  4. Tick the review comments (01_16x16.png) you want to include in your emails. Then click on "Copy snippet code" (02_16x16.png).
If you cannot find the desired review comments in the list, you can either search through your reviews using the search field (04_16x16.png) or use the filter function (03_16x16.png).

17.png

  1. Open your Klaviyo backend in a new browser tab. Open the edit mode of the email template in which you want to include the review comments. Add a text element (01_16x16.png) to the template. Click on "</>" (02_16x16.png) to open the source code of the text element. Paste the cached snippet code into the input field (03_16x16.png). Click on "Preview & test" and check the layout of the email template.
  2. Return to edit mode and click on "Save" (04_16x16.png).
    18.png

This means that the selected review comments are now displayed in your emails.

The Klaviyo integration also offers you the option of sending your review invites with Klaviyo. This article explains how to set it up: How do I send my review invites using Klaviyo?

0 out of 0 found this helpful